One of the most effective ways of building traffic to your website is to write articles and blogs that increase backlinks and PageRank.
Backlinks are important for robots that build search engine results, but they are also important for internet surfers. Although building backlinks is important, it should not be your main focus when it comes to increasing your website’s PageRank.
Take a quick look at what Matt Cutts has to say about PageRank. You’ll notice he answers questions about PageRank by steering away from PageRank itself and toward building attractiveness to your website. And that is exactly what you should focus on – the attractiveness of your website.
Why Are Backlinks Important?
Backlinks are important for two reasons: PageRank and traffic from external links to your website. Matt Cutts makes it clear that PageRank isn’t the most important factor to worry about, so you shouldn’t bother getting into it. However, backlinks also lend a hand in guiding people to their own interests. It’s basic common sense – if you like what you see on a website, you’ll most probably click it.
Here is a good example of an attractive backlink:
How to create perfect URLs for your website
Notice how this link claims that you will be creating perfect URLs for your website. It attracts visitors because it offers something of value immediately.
And this is a bad example of a backlink:
“Click here” for what? Since it doesn’t say anything, it’s less enticing to click on. Perhaps, sheer human curiosity will be a strong enough motivator in getting someone to click this link, but the clickers wouldn’t know what it’s about.
An Effective Method to Building Backlinks
In knowing the difference between an effective and non-effective backlink to your website, you should learn how and where to effectively implement backlinks.
When building backlinks for your website, it is crucial that you do not think of building backlinks. Matt Cutts, while giving advice to gaining backlinks, focuses less attention on backlinks themselves and more on the quality of the content provided.
Of course, if your website has interesting, informative, and valuable information, people will naturally place links to your website. But if visitors don’t know about your website, they wouldn’t know if they want to link to it? This is where you come in.
You can become an article writer for suite101.com, a very strict but valuable source for putting your information out there. Read articles from suite101.com and meknows.com and you’ll notice the tremendous difference in quality. Use a PageRank Checker to evaluate both domains and you’ll find that suite101.com stands higher. Would you rather put your information on a low-ranking website or a higher-ranked website?
Another method for building backlinks to your website is to become a blog contributor for another website. You can build up a reputation, you can set up a profile with your name and some personal details to show off your expertise. Most importantly, you should include a link to your website that relates to your article.
If you offer what people want, they will be attracted to you and click on your link. If you know what people want, your backlinks will be more effective and you will build traffic to your website in no time.